Incentive includes $50,000 Debt Paydown Sweepstakes.
LifeCents, a proprietary wellness platform that empowers people to improve their financial health and well-being, today announced the company is partnering with BayPort Credit Union to offer SmartCents, a custom version of the LifeCents app. The companies are launching a joint initiative using AI and gamification to help BayPort’s 140,000 members discover the mindset of their finances with a $50,000 Debt Paydown Sweepstakes to drive user engagement.